• It's your choice...

    We’ve all created our own aging stories based on who we think we are, our self-protective thinking and a heavily biased cultural narrative. From experience, study and connection with others, I’ve learned that I can change my stories, the identity I’ve curated, and trust my own picture of aging no matter what our culture keeps telling me. And so can you.

    Together, we'll picture your future through a lens of possibility — and create what you want on your terms. Through coaching, we'll decide what to work toward, how to get there, and how to keep you on track.

    • Want to continue doing all the things that make you happy regardless of your age
    • Know you need to take better care of yourself
    • Be going through a change that’s creating uncertainty
    • Want to create new relationships or work opportunities
    • Think about moving out of your comfort zone and discovering new opportunities
    • Not know what retirement means for you or even if you want to retire

    • Feel challenged with aging
    • Coming to terms with switching roles with your parents
    • Realize that what informs your thinking (your stories) does not serve you well
    • Feel that you have unfulfilled potential
    • Help reconciling divorce or the deaths of family and friends
    • Want to create your own narrative moving forward
    • You're experiencing ageism

  • Along with fitness, nutrition, and engagement, changing your mental narrative is the foundation of active longevity.

  • When you were a teenager, sixty seemed grandfatherly, eighty ancient. We build stories about aging our whole lives, and they're almost always wrong. You can't stop physical aging, but you can slow your body's biological decay.

    I work with people rewriting that story — people who believe aging doesn't mean feeling or acting old. It means squeezing the juice out of every day: staying fit, staying active, staying connected.

    You have the chance to make the most of every day by questioning your stories and opening up to what's possible. All it takes is wanting it — and being willing to work for it.

  • See yourself differently, and your habits start to shift on their own.

  • Experience

    What does Neuroscience and Identity Based Coaching look like?

    Through coaching, we'll figure out what you want your life to look like, set goals to get there, and build the support to keep you on track.

    My job is to ask the right questions — to help you see past your stories. The most meaningful words I hear, whether coaching leaders or Healthy Aging clients, are: "I've never thought of it that way."

    Some clients come to me newly retired, or about to be, not knowing what's next… and it's a little scary. That fear comes from stories we've created — along with how our culture depicts aging.

    Your stories begin with who you think you are — your identity. Together, we'll explore whether that identity serves you and others. Identity is malleable: you can create one that's self-limiting, or one of possibilities.

    We'll also look at how our brains make self-protective, emotion-driven choices every moment — and learn to hear our inner voices objectively, choosing what to listen to.

    Alongside our story work, we'll tackle fitness, nutrition, and engagement — the more fit you are, the better you'll handle whatever comes your way. For food, we'll create a plan you can live with: balance, not deprivation.

    We'll also figure out what you're passionate and curious about, how to bring more of it into your life, and how to share it with others — community connection adds years to your life.



  • "Personal growth is not a race to the finish line. It is the journey of our lives. The way we come to see and re-see the world around us."

  • Ageism

    Ageism is the only "ism" where people are prejudiced against their future self. On the larger scale, our inadequate healthcare system most negatively impacts elders (65+) more than any other demographic, and in the workplace, the impact of ageism is personally devastating to over 50% of elder-workers.

    On the more personal side, ageism encourages elders to experience their age negatively, which leads to significant adverse health and longevity outcomes.

    As an anti-ageism advocate, my mission is to educate people to the harms of ageism, help them navigate the new terrain and realize that they have the power to rise above the injustices, change perceptions and discover that the last third of our lives can be our most satisfying.

    Anti-Ageism Facts:

    • The percentage of Americans over 65 in nursing homes is just 2 and a half percent, and dropping. For people 85 and up, the number is only 9 percent.
       
    • One in 10 people age 65 and older (10 percent) has Alzheimer’s dementia, which means that 90 percent do not. Over half of the “oldest old” — 85 and up — can go about their everyday activities without any help.
       
    • People with a positive subjective age can expect to live 7-1/2 years longer than people brainwashed by negative myths and stereotypes. They walk faster, heal quicker and are less likely to develop dementia — even if they’re genetically predisposed towards the disease.
       
    • Only 35 percent of the U.S. population, people over 50 contribute 43 percent of the total US GDP ($7.4 trillion).   In the UK, contributions by olders, through taxation, spending, and other activities was worth over US$ 50 billion, more than the money spent on olders through pensions, welfare, and health combined.
       
    • Ageism adds a staggering $64 billion a year to the cost of U.S healthcare.
    • Older adults comprise of 16% of the population but over 40% of hospitalized adults. The sixty-five/olders are most likely to be harmed by medical care.
       
    • By the year 2030, roughly 31 million Americans will be older than 75, the largest such population in American history. There are about 7,000 geriatricians in practice today in the United States - by comparison, 58,000 pediatricians. 
       
    • Older adulthood covers forty or more years (from age 60 to ages 100 and older). Our society would never lump together a 10-year-old with a 50-year-old, yet routinely lumps older adults together, assuming a 60-year-old is the same as a 100-year-old
       
    • More than half of older US workers are pushed out of longtime jobs before they choose to retire, suffering financial damage that is often irreversible. The personal effects devastate.
       
    • Pharma companies test all of their drugs on subjects from 30 to 59 years old, and physicians then prescribe them to elders from ages 60 to 100 plus with devastating effects.

    Sources/Acknowledgements: Ashton Applewhite, Louise Aronson MD, 2017 report by the Journal of the American Medical Association, a Yale School of Public Health study 2018, The Gerentoligist -Oxford Academic, The American Society on Aging.

  • Everything we do starts with what you really want — and every goal you set is doable, as long as you're willing to put in the work to get there

  • Joel Kampf

    I wear a few hats from living a diverse life. I grew up in Hollywood on the periphery of the film business - worked in studios during high school, earned a degree in film, worked on movies, for producers and for a personal management and PR firm… and then I needed a change. A year later, I found myself teaching elementary school on the Northern Cheyenne Reservation in Lame Deer, Montana… culturally shocked, down to my socks.

     

    After fifteen years of teaching, I moved back into marketing as a direct response copywriter and brand strategist. While working with organizations, I saw a need and became a business and executive coach. Then I rode my bike across the country when I turned sixty and everything changed. I learned that I was capable of so much more than I thought, and only my preconceived stories were holding me back. So I took the lessons I learned on the ride and started doing the work offered on this site.

     

    Today, I need to do good work - work that helps others make the most of their lives as they age…. and I use the connective tissue of everything I do to make it so. If I had to pick one belief of mine that serves me the most, it’s that life is not a dress rehearsal and we only have one shot at it. I’m going squeeze the juice out of every day and help others to do the same. Hopefully, it’s contagious.

  • Contact

    Call or Email me for a free consultation.

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